SherpaLab

SherpaLab understands that online marketing isn’t as simple as having a website and “being on” social media.  Today’s online marketing requires the ability to see your online marketing efforts as an ecosystem.

We often hear customers and prospects confused about the need to “be everywhere” today.  Businesses have always had to market everywhere – the yellow pages, newspaper ads, direct mail, etc. – and that hasn’t changed.  Today’s everywhere is simply being on new platforms.  That means having a website that gets your message across and incorporating social signals into your online presence.  An online ecosystem presence, frequently updated with relevant content, is your key to being found for what you want to be found for.  Ignore this rule and your competitors become more important in the eyes of the search engines.  If your competitors are more important in the eyes of the search engines they’re more important to your clients and prospects.

SherpaLab helps businesses understand the online marketing ecosystem and get results.  Our clients see returns on their online marketing efforts in the form of higher search ratings and more engaged fan bases.